The evaluated print book market share for Amazon has risen up to above half of the market share with and Barnes & Noble’s just having one-fifth of the entire market share. The dominance of Amazon, in this market space has been consistent for over 14 years with Barnes & Nobles still hanging in there with a massive gap between the two. It is important to mention that after Barnes and Nobles did close 90 out of the 720 locations with the period of seven years, which also, resulted in locations becoming lacking of any bookstore, it appears prepared to call it quits (Pandey, 2018; Majed et al., 2018). Branes and Nobles existed way long even before Amazon made its footprint in the market in 1996, but now, amazon has grown its business and customer base presenting itself as a leader in the book retailing space review (Matousek, 2018; Pandey, 2018). Amazon strives in making the experience book purchasing customers have a...