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Innovative Competitor and Market Landscape Changes

 

            The evaluated print book market share for Amazon has risen up to above half of the market share with and Barnes & Noble’s just having one-fifth of the entire market share. The dominance of Amazon, in this market space has been consistent for over 14 years with Barnes & Nobles still hanging in there with a massive gap between the two. It is important to mention that after Barnes and Nobles did close 90 out of the 720 locations with the period of seven years, which also, resulted in locations becoming lacking of any bookstore, it appears prepared to call it quits (Pandey, 2018; Majed et al., 2018). Branes and Nobles existed way long even before Amazon made its footprint in the market in 1996, but now, amazon has grown its business and customer base presenting itself as a leader in the book retailing space review (Matousek, 2018; Pandey, 2018). Amazon strives in making the experience book purchasing customers have a remarkable one by making the process more efficient thereby winning over the competition. It is expedient to add that Amazon, ensures each of the books being displayed has a little card underneath displaying the books rating from Amazon customers and an excerpt from a customer review (Matousek, 2018; Pandey, 2018). Considering the fact that it is much easier to locate a book online than instore, or to get the details prices of a book online than in store, the Amazon store experience mimics the online experience which is also an approach to encourage online shopping from amazon perspective. Locating the price of a book instore might entail scanning the book with either the scanning machines available within the store location or through downloading and utilizing the Amazon's app from which there is an incentive with prime members getting significant discounts (Matousek, 2018; Majed et al., 2019).

Technology is a major impacting force especially with the introduction of advanced technology creating the possibility of online retailing and the introduction of ecommerce platforms and supporting technologies such as recommendation systems providing customers an unparallel experience when shopping online (Matousek, 2018). Economical, the prices for books online are often much better often with discounts applied. Also, it is way cheaper to shop for a book online at the convenience of your home and having it delivered at your doorsteps. These factors impacted the outcome positively as   shoppers could take advantage of available discounts and the convenience of shopping by a mouse click on their fingertips (Matousek, 2018; Goolsbee & Chevalier, 2002).

References

Goolsbee, A., & Chevalier, J. (2002). Measuring prices and price competition online: Amazon and Barnes and Noble (No. w9085). National Bureau of Economic Research.

Majed, S. Z., Nuraddin, S. H., & Hama, S. V. S. (2018). Analyzing the amazon success strategies. Journal of process management. New Technologies, 6(4), 65-69.

Matousek, M. (2018). We visited Amazon and Barnes & Noble bookstores to see who does it better — and the winner is clear. Retrieved from: https://www.businessinsider.com/amazon-books-vs-barnes-and-noble-photos-details-2018-2

Pandey, E. (2018). How Barnes & Noble, the last big bookstore, fell to Amazon. Retrieved from: 

https://www.axios.com/barnes-and-noble-book-stores-sale-amazon-effect-4f2753d2-818c-49d1-878a-60f0c3a5b3f7.html

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